For marketers running Next.js, Webflow & modern sites

Your tracking can't silently disappear anymore.

TracerKit manages your pixels and analytics outside your codebase, verifies every event actually fires, and alerts you the moment something breaks — instead of ten days later.

Free forever for the Loader tier. No credit card.

Manages the tools you already run

Meta PixelGoogle AdsGA4TikTokFathomPostHogHotjarKlaviyoLinkedIn

The problem

Your tags break quietly. You find out from a bad quarter.

A merge conflict once deleted our analytics script. Nobody noticed for ten days — ten days of decisions made on missing data. It's the most common tracking failure there is, and nothing warns you.

A merge deletes a pixel — and nothing tells you.

Tracking scripts live in your code, one careless merge away from vanishing. You find out weeks later, staring at a hole in your data.

“No developer needed” stops being true fast.

Every tag tool promises marketer independence, then breaks at the first dataLayer, consent gate, or SPA route change.

Meta says one number, Shopify says another.

Your platforms disagree and you can’t tell who’s right — so you make ad decisions on data you don’t trust.

Verification, not vibes.

Tag managers let you move without deploys. TracerKit also lets you know it's all still working.

Config lives outside your repo

Your tags are managed in TracerKit, not your codebase. A merge conflict can’t delete what was never in your code.

Verification, not vibes

See in plain English whether every tag actually fired — ✅ firing, ⚠️ degraded, ❌ silent — down to the last real order.

Alerts before it costs you

The moment a tag goes quiet, you hear about it in Slack or email — in minutes, not next quarter.

Numbers you can trust

We reconcile what the loader observed against what Meta and PostHog report, then flag the gap: “observed 142, Meta says 118.”

How it works

01

One snippet, every tag

Paste the loader once. Every pixel, analytics script, and tracking snippet is managed from a dashboard — outside your git repo, where a bad merge can’t touch it.

02

Verify every fire

TracerKit watches each tag in production: loaded, fired, with the right value. Plain-English health, not raw JSON logs.

03

Reconcile against the platforms

Every hour, what TracerKit observed is compared against what Meta and PostHog report. Drift is a fact you see, not a mystery you debug.

The old way vs TracerKit

Tags live in your code — a merge can silently delete them

Config lives outside your repo, safe from every deploy

You assume your pixels are firing

You see, per tag, that they fired with the right value

You discover breakage in the analytics, weeks later

You get a Slack alert within minutes of a tag going quiet

Meta vs Shopify mismatches stay a mystery

Drift is measured against each platform and flagged

Not sure what's even installed?

Point the free Health Check at any URL. In 30 seconds you'll see every tracking script, plus dead pixels, render-blocking tags, and double-counting risks. No signup.

Flat pricing. No request counting, no surprise bills.

Loader
Free

Consolidate every script. Config lives outside your repo — a merge conflict can't silently delete your analytics.

  • Unlimited tags per site
  • Load-strategy + trigger control
  • SPA route-change handling
  • Consent gating
Insight
$29/mo

Confidence. Know every tag is firing — and hear about it the moment one isn't.

  • Per-tag health + sparklines
  • Silence alerts (Slack + email)
  • Purchase value integrity
  • Platform reconciliation + drift alerts
First-party proxyComing soon
$79/mo

Serve tags through your own domain to survive ad blockers and ITP.

  • Everything in Insight
  • Scripts served first-party
  • Ad-blocker + ITP resilience
  • Automatic src rewrite
Server-sideComing soon
$149/mo

Conversions API forwarding to Meta, Google, and TikTok.

  • Everything in proxy
  • Server-side event forwarding
  • Meta / Google / TikTok CAPI
  • Higher match quality (EMQ)

Questions, answered

Will it slow down my site?+

The loader is under 2KB gzipped and loads async. Your tag config is served from the edge, so there’s no round-trip to a slow origin. It never blocks your page from rendering.

Do I really not need a developer?+

Paste one snippet once. After that, every tag — how it loads, when it fires, consent rules — is managed from the dashboard. No redeploys to add or change a pixel.

What happens if TracerKit goes down?+

The loader fails open: if it can’t reach us, it simply does nothing and your page loads normally. Config is edge-cached, so a blip never breaks your site.

Is my data safe?+

Destination credentials are encrypted at rest. TracerKit records event metadata to verify firing — it isn’t a data broker and doesn’t sell or share what it sees.

What sites does it work on?+

Anything that serves HTML: Next.js, Webflow, Framer, Squarespace, WordPress, or a hand-coded site. It’s built for the modern marketing stack, not just Shopify.

Can I try it without paying?+

Yes. The Loader tier is free forever, and the health-check scan needs no signup at all — point it at any URL and see what’s installed.

Stop guessing whether your tracking works.

Start free — the Loader tier is free forever, and your first health check takes 30 seconds.

No credit card. No code changes to run the scan.